In partnership with customer insights agency Hemispheres and branding/marketing agency TRAY Creative, Seattle Good Business Network is hosting a new event series offering marketing and branding strategies for Seattle's local, independent businesses, based on findings from new research into what Seattle residents really think about "buying local" (click here to request a free copy of the research findings, What Seattle Really Thinks About Local). The events will share best practices and help you translate your locally focused values and practices into loyal customer relationships.

Register now for our final ADVANTAGE: LOCAL session:

Tickets: FREE for SGBN Members, $5 General Admission

Doing Well by Doing Good 

February 12, 2014        8:00 am - 9:30 am    The HUB Seattle (map)

Partnering with local nonprofits doesn't just strengthen your community; it deepens bonds with your audience. Led by real-world examples, you’ll learn new strategies for getting your customers, employees and vendors involved in supporting local causes.

Moderated by Ralph Allora of TRAY Creative, the discussion will cover how to:
• Forge meaningful and beneficial community/business partnerships
• Design a more values-driven business model
• Build community engagement into your business culture
• Use the sale of goods and services to support causes



Jim Bennett
Director of Marketing
Woodland Park Zoo
Deb Music
VP of Sales & Marketing
Theo Chocolate
Lindsey Engh
Impact Hub Seattle
Ralph Allora
TRAY Creative


Special thanks to the City of Seattle's Office of Economic Development for supporting the research underpinning these workshops. You can access the findings of our research "What Seattle Really Thinks About Local" here.